Review of the New e.l.f. Hydrating Under Eye Primer

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I was in Target one day looking for the e.l.f. face primer (read my review here) and came across this under eye primer. My first reaction was: oooh, I want to try that. My second reaction was: do you really need an under eye primer? Followed by: yes, I must try this. I usually smooth some of my face primer under my eyes, but I wanted to see what this was about.  It is $3 for 0.35 oz. A normal face primer is 1 oz for at least $6 so this isn’t an overpriced product. The packaging is the typical e.l.f. studio black packaging and the product is dispensed through a pump. The color is slightly pink, which should help cancel out under eye discoloration. 

I dispense a little bit onto my ring finger (a little goes a long way), dab a bit under each of my eyes and then blend. According to the e.l.f. website, this under eye primer has vitamins C and E, green tea, aloe and ginko biloba and does not settle into fine lines. It claims to reduce the look of fine lines and wrinkles and puffiness. I think it reduces the look of fine lines (thankfully, I don’t have wrinkles yet) because it prevents concealer from settling into them. When the concealer does settle, I find that the under eye area is hydrated enough from the primer to re-distribute the product. I can’t speak for the reduction in the appearance of puffiness because my under eye area doesn’t get puffy. It is definitely an added moisture boost which is good for the under eye area. 

I do notice a difference when I use this product. My concealer goes on smoother and it doesn’t settle into the fine lines under my eyes as much. I don’t think it extends the wear of concealer, but it is easier to blend the concealer out if it does start to fade in some areas.

When I was looking up information on the size of this product, I saw on the e.l.f. website that you are supposed to put a couples dabs of the primer and a couple dabs of your concealer under your eyes at the same time and then blend the two together….

**Cue waiting room music**

Okay, I just tried mixing the primer with the Maybelline Master Conceal. This concealer is very thick and a bit difficult to blend (read my review here) so I was hoping that mixing it with the primer would solve that problem. It did! The mixture blended very nicely to my under eye area and had a brightening effect. This concealer was much easier to apply mixed with the primer than it is even when I use a beautyblender to apply. So glad I read the e.l.f. website! If the under eye area gives you troubles, I would recommend checking out this primer.

Disclaimer: All products are purchased by me or my lovely husband unless otherwise noted in the post. All opinions are 100% honest and my own. I do not provide positive reviews for payment. Products that work for me may not necessarily work for you. This post is not sponsored.

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