Monday, July 20, 2015

Cruelty-Free Makeup

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What Does Cruelty Free Mean?

Cruelty-free can mean different things to different people and companies. In its strictest form, cruelty-free means that in the making of a product no ingredient, finished product or form of the product was tested on animals and that the company and its suppliers do not test on animals. Some companies consider themselves cruelty-free if the finished product is not tested on animals, but that is likely to mean that ingredients in the finished product were tested on animals. Or, if a supplier tests on animals but not the seller of the product the seller considers themselves cruelty-free because someone else tested their product on animals.

What is Animal Testing?

Animal testing is just as the name implies—testing a product or ingredient/compound/etc. on an animal. This can mean that products are put into the animal’s eyes, stomach, etc. Symbols marking cruelty-free products are often bunnies because a lot of animal testing is done on bunnies. Animal testing in terms of cosmetics (from lipstick to shampoo) and cleaning products is not required by U.S. law. It is required by law in China. So, when a company wants to sell its products in China, it has to submit to animal testing. Most major brands sell in China now, hence why they can no longer be considered cruelty-free.

Who Determines What Makeup Is Cruelty Free?

From my research, it seems that there are two main organizations that deem products cruelty-free: Leaping Bunny and PETA (People for the Ethical Treatment of Animals). Participation in both programs in voluntary.

The Leaping Bunny program is part of The Coalition for Consumer Information on Cosmetics. It claims to be the only program that verifies a company’s cruelty-free status based on standards and is international. The standards include: an application, verification that no ingredients/products were tested on animals at any point (including suppliers), independent audits and an annual renewal.

Some companies are not Leaping Bunny certified because they are not cruelty-free or do not intend to be, or may not be aware of the program and how it can help them market their cruelty-free brand. Brands that have a logo depicting a leaping bunny are certified. The fee to use the logo is on a sliding scale. You can also search for Leaping Bunny certified companies on their website.

PETA’s “Beauty Without Bunnies” program is less stringent than the Leaping Bunny Standards. It requires that the company looking to be certified as “cruelty-free” from PETA fill out a questionnaire and sign a statement saying that they are cruelty-free. The fee to use PETA’s cruelty-free logo (a bunny face with heart-shaped ears) is $100.

I should note that just because a brand isn’t recognized by Leaping Bunny or PETA as cruelty-free doesn’t mean the brand is not cruelty-free. These certification programs are voluntary. A lot of brands have information on their website as to the “level” of cruelty-free they are and a lot a bloggers have emailed companies and asked specific questions in order to ascertain whether they brand is cruelty-free.

Why I’m Making Changes

The simple answer is: I like animals. After seeing “cruelty-free” come up over and over again on makeup packaging and blogs/videos, I decided to investigate what “cruelty-free” in regards to makeup actually means. As a lifelong vegetarian and on-again off-again vegan, I’m upset at myself for not paying attention to this issue earlier. However, it’s difficult to navigate the “cruelty-free” world when most major brands in the stores are not cruelty free.

This is going to be a gradual process for me and I know I can’t promise myself that I’ll never use a product that isn’t cruelty-free. But change starts with awareness, and small steps are better than no steps in my opinion. I’m going to try my best to only purchase makeup that is cruelty-free going forward. Once I have that down, I’m going to work on skin care and then cleaning products, etc. When I purchase something new out of any category, I know that I will go into it with more awareness and seek out cruelty-free products.

I’ll still be doing normal product reviews, skin care routines, etc., I’ll just also include whether or not the product is cruelty-free. I hope you’ll stick around for the journey and learn with me along the way J And maybe you’ll be inspired to make some changes too!

I’ll post soon what brands are and are not cruelty-free (Leaping Bunny or PETA certified), especially those that I’ve talked about on my blog and those that I will have to give up in order to go cruelty-free.


Sources: leapingbunny.org and peta.org

Disclaimer: All products are purchased by me or my lovely husband unless otherwise noted in the post. All opinions are 100% honest and my own. I do not provide positive reviews for payment. Products that work for me may not necessarily work for you. This post is not sponsored.

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